Available for senior & lead product design roles

Designing intelligent
products that simplify
complex human workflows.

Senior Product Designer with 15+ years across Healthcare, AI, Enterprise Platforms, SaaS, Telemedicine and Product Strategy.

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Impact

Measurable outcomes across complex products.

Years Experience

Workflow Usability Improvement

User Retention

User Retention Growth

Telemedicine Adoption Increase

Reduction in Dev Rework

About

Transforming complexity into clarity.

Pratib specializes in designing complex enterprise and healthcare products where usability, operational efficiency and business outcomes matter. The work sits at the intersection of business goals, user needs, product strategy and technical feasibility — with a focus on outcomes, not tools.

Business Goals

User Needs

Product Strategy

Technical Feasibility

Expertise

Senior design craft across the surfaces that matter.

Product Design

Product Strategy
UX Architecture
Product Discovery
User Flows

Healthcare UX

Clinical Workflows
Diagnostic Platforms
Telemedicine
EMR / EHR Experiences

Enterprise UX

Complex Workflows
Information Architecture
Operational Systems
SaaS Platforms

AI Product Design

AI Assisted Experiences
Decision Support Systems
Human + AI Collaboration
Workflow Intelligence

Featured Work

Selected case studies in healthcare, AI & enterprise.

AI · Ophthalmology01 / 05

DREye

Challenge: Make diabetic retinopathy screening accessible and fast for non-specialist clinicians.
Process: Workflow mapping with clinicians, AI confidence patterns, progressive disclosure of diagnostic data.
Outcome: Streamlined screening from minutes to seconds with AI-assisted decision support.

Impact30% workflow usability improvement

Flagship Products

Three products defining healthcare, SaaS & customer-driven design.

01 / 03

Creator Economy · B2C

LYKSTAGE

Customer-Driven Platform

A creator-economy platform built for sustained engagement in a saturated market. Led behavioral research, rapid prototyping and scalable UX frameworks that defined retention as the product strategy.

AKESO Eyecare · Enterprise

ETD License Management

Healthcare Enterprise SaaS

An operational backbone for distributed eyecare practices — service blueprinting, role-based information architecture and a scalable design system supporting compliance, audit and multi-stakeholder workflows.

Multi-role

Workflow Architecture

PatientMD

Healthcare SaaS

Redesigned patient-clinician experiences across telemedicine, EMR and engagement surfaces — responsive workflows that lifted retention and reduced friction across the care journey.

40%

Retention Lift

25%

Telemedicine Adoption

Responsive

Cross-device UX

patientmd.com

Work Stamps

Live products shipped across healthcare, SaaS & hospitality.

Healthcare Enterprise

ETD · AKESO

etd.akesoeyecare.com

Experience

A 15-year arc through complex products.

Jan 2025 — May 2026

AKESO Eyecare

Senior Product Designer · UI UX Lead

Led product strategy and end-to-end UX for DREye, EyeLignAI, ETD License Management and ETG Companion. Built scalable design systems supporting clinical AI workflows.

Mar 2024 — Oct 2024